Nikon: Ashton Kutcher Stars In New Advertising Campaign

Nikon: Ashton Kutcher Stars In New Advertising Campaign

Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component. Nikon selected Kutcher for the campaign to bring brand relevance to a broader and more youthful audience. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras.

“Ashton is the perfect choice for this campaign as he embodies both the stylish and fun attributes of Nikon’s COOLPIX Style series cameras," said Lisa Baxt, senior communications manager for Nikon Inc. "Ashton’s collaborative spirit, creativity and approachable personality enhanced our campaign which showcases the great style, sleek colorful design and ease of use of Nikon’s newest COOLPIX Style series cameras.”

"I am thrilled to work with Nikon on this campaign,” said Kutcher. “I think technology today represents so much more than just function – it represents personal style and sophistication. I’m enjoying the opportunity to work with such a well respected brand and a group of highly creative individuals on a campaign that showcases the style, design and simplicity of the new COOLPIX cameras.”

The television campaign spots, directed by Emmy award winner Brian Buckley, have Kutcher’s COOLPIX camera being discretely taken and passed around by numerous adoring fans who take several pictures with it before slipping it back into Ashton’s pocket. Ashton then notices some surprising pictures when he reviews the photos on his camera's LCD screen. The print campaign, shot by legendary photographer Norman Jean Roy, truly captures the sophisticated yet playful essence of Ashton and the aesthetics of the camera. Following the television and print advertisements, the campaign will come full circle with a uniquely engaging internet component, details of which will be revealed shortly.