Nikon D Series Ranks Highest in Customer Satisfaction

Nikon D Series Ranks Highest in Customer Satisfaction With Digital SLR Cameras in J.D. Power and Associates 2007 Digital Camera Satisfaction Study

Nikon D Series Cameras rank "Highest in Customer Satisfaction with Digital SLR cameras," according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. On a 1,000-point scale, Nikon’s D series digital SLR cameras earned a score of 822 index points, making them the highest-ranked camera line among digital SLRs in four areas of customer satisfaction: picture quality, performance, operation, and appearance and styling.

"We are thrilled to have received this prestigious honor from J.D. Power and Associates. This study represents the true voice of consumers and Nikon is proud to receive a highest ranking," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "Nikon engineers work extremely hard to design and develop digital SLR cameras that offer extraordinary image quality and performance. Every Nikon digital SLR camera is designed first for the end user’s requirements. So, whether the customer is a seasoned professional, a passionate enthusiast or a first-time D-SLR user, their satisfaction is assured. Receiving this award demonstrates our confidence that Nikon’s digital SLR cameras are fulfilling, and often exceeding, our customers’ expectations."

Nikon’s D series digital SLR cameras include such popular models as the D200, D80, D40x and D40 as well as professional models such as the recently introduced D300 and D3 digital SLR cameras. Nikon digital SLR cameras are engineered for use with up to 55 world-renowned NIKKOR optics and a host of other Nikon system accessories including Nikon Speedlights and Nikon Capture NX image editing software.

The J.D. Power and Associates 2007 Digital Camera Satisfaction Study is based on the responses of nearly 7000 consumers who purchased a digital camera within the last 12 months.